Central Idea: Drinking and driving causes many accidents in our community and it is our responsibility to take action.
Lines of inquiry:
Why teenagers (18+) drink and drive (Causation)
What effects are connected to drinking and driving (Form/Connection)
Our responsibility in educating teenagers (Responsibility)
Smart Problem: Some teenagers at FDR choose to ignore the consequences of drinking and driving because of peer pressure.
Action Plan:
Who: 11 graders at FDR
Where: At the little theater (FDR)
When: After exhibition/ Friday May 25 at 8:15am- 9:00am
What: We will discuss with the teenagers the importance of not ignoring the consequences of drinking and driving through a short lecture, power point and group activities.
How : We have talked to the High School associate principal about a possible day, time, and audience for our presentation
Is your action plan sustainable?
Yes, because even if some students say they know about the consequences of drinking and driving, they are not well informed about some aspects of it and the legal consequences. We are going to inform them (clarify) the concepts they may have and reinforce the message that drinking and driving in a bad decision. Our plan is to make a presentation using Powerpoint after the exhibition. We hope that after we finish our speech the group of teenagers will be more aware of the dangers and consequences of drinking and driving and will take good decisions when they drive.
Step 1: Reserve Little theater
Step 2: Send email to Mr. Horsington and Mr. Greg
Step 3: Prepare video, activities, Power Point and survey results
1. Introduce ourselves and explain our topic. (3 minutes)
2. Show survey results, show word document with the consequences (bullet point). (5 minutes)
3. Show video (5 minutes)
4. Post the question: If we know the consequence of drinking and driving, why do young adults and driving teenagers choose to ignore them? What do you think should be done to avoid this problem? (2 minutes)
5. Put 11th graders in groups of 4 students. Give them chart paper and markers to make them try to answer the question.
6. Donut activity: Each group member will have 6 minutes to write their own ideas about the question.
7. After that time the group will have 12 minutes to share individual ideas and come up with a group answer.
8. 3 groups will share their conclusions with the rest of the groups. (6 minutes)
Step 4: Prepare activities
Step 5: Practice for presentation
Things we need for the exhibition:
1 laptop
1 projector
1 screen projector
1 table
Plan for presentation day:
In the board we are going to put the Central idea, Lines of Inquiry, flow chart , pictures of our process through exhibition and other things. We also have two power points prepared, one for the little kids (EC-3 until 2 grade), and another one for adults and the rest of the students. Each of our student questions are going to be presented differently, like in Power points, Excel, Sculpture, Kidspiration, and we are also going to tell some extra information about the topic.
Student Questions:
Poster---Why do teenagers drink? (Causation) Adriana
Poem---How does drinking and driving change a teenagers life? (Change) Adriana
Excel---What perspective do teenagers have about drinking and driving? (Perspective) Andres
Power point---What is our responsibility as humans to decrease drinking and driving? (Responsibility) Juliana
Power point---How does alcohol affect a teenagers body? (Function) Adriana
Power point---How is drinking and driving connected to our daily life? (Connection) Andres
Survey---What can we do to make teenagers reflect about drinking and driving ? (Reflection) Andres
Sculpture---What is an effective campaign? (Form) Juliana
How does alcohol affect a teenagers body? (Adriana)
Every person has a different metabolism and alcohol affects them in a many different ways. This are some of the effects of alcohol in your body. If you drink you are not necessarily going to have this things but you are more probable you get those deceases.
Liver damage
Problems of the stomach, lungs, kidneys, skin, muscle, and bones
Causing difficulties when the teenager is talking
Cancer
Anemia
Irregular heart beats
Coordination problems, including Asterixis which results in hand shaking or flapping
Anxiety
A lot of alcohol in your blood can result fatal because you can end up in medical care
Sleep disturbances
Mood and personality changes
Depression
Death
You can get drunked and do many things that you don't want to do
Can become alcoholic
Extra: Alcohol use in teens can affect in decision making witch can result in not thought full choices (poor choices). That influences every decision from physical and mental health that can affect their future. Alcohol has different reactions on everyone, one drink may make a person feel relaxed, happy or even feel different. A second drink may begin to slow the drinker down and you can identify that in their moves. More than two drinks may cause the drinker to fall asleep or even loose consciousness. A lot of alcohol in the blood can result fatal because he can end up in medical care because teenagers that drink have not the same health as a teenagers that don't drink. You can identify if a person is drunk by looking at his steps and if you see that the steps are unsteady is because he had drinked alcohol, also if you throw a ball to him he will maybe not be able to catch it because his nervous system is becoming slow.
No matter how wonderful your company is nobody will know about it if you don't advertise correctly. If you advertise it correctly it will be a huge investment, but if you don't you can get broke.
1.Go after your target audience
2.Highlight your competitive advantage
3.Establish an image
4.You have to spend money to make money
5.Advertise in the right places
6.Don't allow your budget to run your advertising campaign
You have to write a powerful message that impacts the audience and will make them change of opinion. You need to tell them the reasons why they should't drink and drive or else you are not going to convince them.
2.To show it in a good place and at a good time.
You have to show it in a place many people see and it has to be in a good time because if you show at 1:00 in the morning when everyone is sleeping nobody will see it and nothing will change.
3. The public has to assume a role
You can tell the public something but if they don't put their part to try to take action things will stay the same.
Source: Interview with Juan Manuel Calvi
Interview with Luzca
In order to get an effective campaign you need to follow every step in order and well done. The first thing is that the client needs to give their order very clearly to the account executives. Then the account executives do a breef which is a paper were they put all there ideas and all the things they can put, and all the things they can´t put. Then when the breef is done they communicate it to the creatives which are the ones that create all the campaigns and make them fun and easy to understand. Then the creatives do their ideas and show a couple to the client. The client says if he/she likes it and if there are some things to change they say what things should be changed so the creatives can change them. After they have chosen the idea they start the stage of production. In the stage of production they make it into a commercial, that means they film, they take pictures, they find the models, they find the right place etc.. Production is in charge of getting microphones, cameras, and all the material needed. Then they edit the video and they make it how they want. When the video is done they show it to the client. The client then tests it on some of their target audience to see if it is going to work. If it does work then they put in T.V.
Conclusion: If you make a good campaign it can be of great help but if you mess it up it can be a disaster. There are many stages in making a campaign and each one of them has to be done correctly for the final product to be as wanted.
Source: Interview Karen
Andres' student questions
Question 1:
What perspective do teenagers have about drinking and driving? (Perspective) Andres
Results of survey (11th grade students)
Total number of students: 18
15 students think drinking and driving is not ok.
14 think they are aware of the consequences of drinking and driving but given the way they answer the questions that doesn't seem to stop them from doing it.
4 students express they don't know the consequences of drinking and driving or answer something different. For example, that they ignore them most of the time...
16 students consider there's no peer pressure to drink in their group.
Source: Survey (11th grade students)
Results of Second Survey (9th grade students)
Group 1:
Total number of students: 14
13 students think drinking and driving is not ok.
8 students think they are aware of the consequences of drinking and driving.
6 students think they are not aware of the consequences, or they are only aware of problems with the police but not related to causing harm to others, or their answer is not clear.
10 students think they and their friends don't feel peer pressure.
4 students consider there is peer pressure to drink in their group.
Source: Survey (9th grade students - group 1)
Group 2:
Total number of students: 19
19 students think drinking and driving is not ok.
16 students think they are aware of the consequences of drinking and driving.
3 students think they are not aware of the consequences, or their answer is not clear.
12 students think they and their friends don't feel peer pressure.
6 students recognize they and their friends feel peer pressure.
Source: Survey (9th grade students - group 2)
Surveys summary:
I surveyed three High School groups. One 11th grade and two 9th grade groups. We can observe the following as a result: The majority of students surveyed recognize drinking and driving as a bad practice. Most students indicate that they are aware of the consequences of drinking and driving in general. But, a few of them indicate they are aware of the dangers of physical harm, as well as other social and legal consequences. It seems that many of them know the consequences at a very superficial level. Respect to peer pressure, the majority of students say they don't feel pressured to drink by their peers, just a few of them know how to drive but some of them indicate that if they drove they wouldn't do it under the effects of alcohol.
What can we do to make teenagers reflect about drinking and driving? (Andres)
We can initiate a campaign to make teenagers reflect about the importance of being sober when you drive and the dangers it represents to drink alcohol when you drive.
We can educate teenagers about the importance of safe driving. We can teach teenagers about the consequences of drinking and driving.
We can make surveys and reflection sheets to help teenagers reflect on their attitudes towards the problem
We can ask parents and teachers to help the community teenagers to become aware of safe driving.
We can take ideas from the T.A.D.D. (Teens against drunk and driving) program to promote safety and educate youths about the dangers of drinking and driving.
Source: Luzca (interview)
How is drinking and driving connected to our daily life? (Andres)
Drinking and driving is connected to our daily life because it is a huge social problem in our society. Many accidents happen because there is irresponsable people drunk driving. We are informed about accidents and events of drinking and driving though the newspapers and media every day. In Lima, until October 2011, there have been 1298 accidents caused by drunk drivers with 1264 casualties and 3011 injured people. On the other hand, judges are reluctant to implement effective imprisonment for the perpetrators of those crimes in Peru, even if that is the law in Peru. That affects the society in which we live because some people don't believe they will be prosecuted for the consequences of drinking and driving.
On top of that, news informs us that 290 drivers were caught driving drunk during the first two months of 2012 (similar to last year)
•They see everyone else doing it and then they do it (low self esteem)
•Puberty
As you see teenagers drink for many reasons. The most common reason you can see is because of peer-pressure. In most of the schools teenagers are tempted to drink because their friends start at an early age. The friend who starts drinking may have some problems so he starts drinking and then he tells everyone else that he had drink alcohol. Some teenagers drink because they want to fit in the group of friends. Usually teenagers who start drinking don't know the risk of drinking alcohol at an early age.
What is our responsibility as humans to decrease drinking and driving? (Juliana)
Our responsibility is to educate teenagers and tell them all the consequences about drinking and driving. The government is trying to decrease drinking and driving, but what they are doing is not enough. Some private companies are starting campaigns that are against drinking and driving, they are doing something but they still need to do more about it. For example: Backus is doing a campaign called 18+ that promotes drinking in adults and not teenagers the purpose of the campaign is to decrease teenage drinking. The campaigns just tell teenagers to not drink and drive but they don't tell them why they shouldn't drink and drive, and that is why the campaigns are not effective. You need to control them, educate them, tell them the consequences and what will happen. In school they educate students in 9 and 10 grade about drinking and driving. They are also trying to educate parents about it, but it is not mandatory to assist. Very few parents show up to this presentations. There can be many more things made that what they do, they are trying there best to fight drinking and driving in teenagers.
Sources: Interview with Juan Manuel
Interview with Luzca
How does drinking and driving affect a teenagers life? (Adriana)
Drinking and driving are the leading causes of death among people ages 15 to 20 years old that means that there are a lot of teenagers that die because of drinking and driving. About 1,900 people under 21 years old die every year from car crashes including underage drinking and driving. Drunked drivers aged 16 to 20 are twice as likely to be involved in a fatal car crash as drunked drivers who are 21 years or old. As you see many teenagers die because of drinking and driving each year. Another thing that can affect a teenagers life is if their parents drink and drive they can get injured or die and if their parents die they will not have education because nobody would pay the school, they have the possibility to stay in an orphanage or they will live with a familiar but they will not have the same education as if they lived with their parents. Here in Lima, Peru there are a lot of car accidents because of drinking and driving. Everyday at least 100 teenagers see the news and in the news there is always an accident related to drinking and driving and if teenagers see that everyday they will not feel safe in Lima, Peru and they will always live afraid of being alone in their neighborhood.
Central Idea: Drinking and driving causes many accidents in our community and it is our responsibility to take action.
Lines of inquiry:
Why teenagers (18+) drink and drive (Causation)
What effects are connected to drinking and driving (Form/Connection)
Our responsibility in educating teenagers (Responsibility)
Smart Problem: Some teenagers at FDR choose to ignore the consequences of drinking and driving because of peer pressure.
Action Plan:
Who: 11 graders at FDR
Where: At the little theater (FDR)
When: After exhibition/ Friday May 25 at 8:15am- 9:00am
What: We will discuss with the teenagers the importance of not ignoring the consequences of drinking and driving through a short lecture, power point and group activities.
How : We have talked to the High School associate principal about a possible day, time, and audience for our presentation
Is your action plan sustainable?
Yes, because even if some students say they know about the consequences of drinking and driving, they are not well informed about some aspects of it and the legal consequences. We are going to inform them (clarify) the concepts they may have and reinforce the message that drinking and driving in a bad decision. Our plan is to make a presentation using Powerpoint after the exhibition. We hope that after we finish our speech the group of teenagers will be more aware of the dangers and consequences of drinking and driving and will take good decisions when they drive.
Step 1: Reserve Little theater
Step 2: Send email to Mr. Horsington and Mr. Greg
Step 3: Prepare video, activities, Power Point and survey results
1. Introduce ourselves and explain our topic. (3 minutes)
2. Show survey results, show word document with the consequences (bullet point). (5 minutes)
3. Show video (5 minutes)
4. Post the question: If we know the consequence of drinking and driving, why do young adults and driving teenagers choose to ignore them? What do you think should be done to avoid this problem? (2 minutes)
5. Put 11th graders in groups of 4 students. Give them chart paper and markers to make them try to answer the question.
6. Donut activity: Each group member will have 6 minutes to write their own ideas about the question.
7. After that time the group will have 12 minutes to share individual ideas and come up with a group answer.
8. 3 groups will share their conclusions with the rest of the groups. (6 minutes)
Step 4: Prepare activities
Step 5: Practice for presentation
Things we need for the exhibition:
1 laptop
1 projector
1 screen projector
1 table
Plan for presentation day:
In the board we are going to put the Central idea, Lines of Inquiry, flow chart , pictures of our process through exhibition and other things. We also have two power points prepared, one for the little kids (EC-3 until 2 grade), and another one for adults and the rest of the students. Each of our student questions are going to be presented differently, like in Power points, Excel, Sculpture, Kidspiration, and we are also going to tell some extra information about the topic.
Student Questions:
Poster---Why do teenagers drink? (Causation) Adriana
Poem---How does drinking and driving change a teenagers life? (Change) Adriana
Excel---What perspective do teenagers have about drinking and driving? (Perspective) Andres
Power point---What is our responsibility as humans to decrease drinking and driving? (Responsibility) Juliana
Power point---How does alcohol affect a teenagers body? (Function) Adriana
Power point---How is drinking and driving connected to our daily life? (Connection) Andres
Survey---What can we do to make teenagers reflect about drinking and driving ? (Reflection) Andres
Sculpture---What is an effective campaign? (Form) Juliana
How does alcohol affect a teenagers body? (Adriana)
Every person has a different metabolism and alcohol affects them in a many different ways. This are some of the effects of alcohol in your body. If you drink you are not necessarily going to have this things but you are more probable you get those deceases.
Liver damage
Problems of the stomach, lungs, kidneys, skin, muscle, and bones
Causing difficulties when the teenager is talking
Cancer
Anemia
Irregular heart beats
Coordination problems, including Asterixis which results in hand shaking or flapping
Anxiety
A lot of alcohol in your blood can result fatal because you can end up in medical care
Sleep disturbances
Mood and personality changes
Depression
Death
You can get drunked and do many things that you don't want to do
Can become alcoholic
Extra: Alcohol use in teens can affect in decision making witch can result in not thought full choices (poor choices). That influences every decision from physical and mental health that can affect their future. Alcohol has different reactions on everyone, one drink may make a person feel relaxed, happy or even feel different. A second drink may begin to slow the drinker down and you can identify that in their moves. More than two drinks may cause the drinker to fall asleep or even loose consciousness. A lot of alcohol in the blood can result fatal because he can end up in medical care because teenagers that drink have not the same health as a teenagers that don't drink. You can identify if a person is drunk by looking at his steps and if you see that the steps are unsteady is because he had drinked alcohol, also if you throw a ball to him he will maybe not be able to catch it because his nervous system is becoming slow.
Source: http://www.teenhealthandwellness.com/article/35/3?search=how%20does%20affect%20teenagers.
Source: Interview with Luzca
Source: http://www.learn-about-alcoholism.com/effects-of-teenage-drinking.html
Source: http://es.wikipedia.org/wiki/Efectos_del_alcohol_en_el_cuerpo
What is an effective campaign? (Juliana)
No matter how wonderful your company is nobody will know about it if you don't advertise correctly. If you advertise it correctly it will be a huge investment, but if you don't you can get broke.
1.Go after your target audience
2.Highlight your competitive advantage
3.Establish an image
4.You have to spend money to make money
5.Advertise in the right places
6.Don't allow your budget to run your advertising campaign
7.Diversify
8.Don't try to be everything to everyone
9.Test your ads in advance
10.Monitor your ads
Source:
http://www.allbusiness.com/10-tips-effective-advertising/16566950-12.html
1. A good mesage
You have to write a powerful message that impacts the audience and will make them change of opinion. You need to tell them the reasons why they should't drink and drive or else you are not going to convince them.
2.To show it in a good place and at a good time.
You have to show it in a place many people see and it has to be in a good time because if you show at 1:00 in the morning when everyone is sleeping nobody will see it and nothing will change.
3. The public has to assume a role
You can tell the public something but if they don't put their part to try to take action things will stay the same.
Source: Interview with Juan Manuel Calvi
Interview with Luzca
In order to get an effective campaign you need to follow every step in order and well done. The first thing is that the client needs to give their order very clearly to the account executives. Then the account executives do a breef which is a paper were they put all there ideas and all the things they can put, and all the things they can´t put. Then when the breef is done they communicate it to the creatives which are the ones that create all the campaigns and make them fun and easy to understand. Then the creatives do their ideas and show a couple to the client. The client says if he/she likes it and if there are some things to change they say what things should be changed so the creatives can change them. After they have chosen the idea they start the stage of production. In the stage of production they make it into a commercial, that means they film, they take pictures, they find the models, they find the right place etc.. Production is in charge of getting microphones, cameras, and all the material needed. Then they edit the video and they make it how they want. When the video is done they show it to the client. The client then tests it on some of their target audience to see if it is going to work. If it does work then they put in T.V.
Conclusion: If you make a good campaign it can be of great help but if you mess it up it can be a disaster. There are many stages in making a campaign and each one of them has to be done correctly for the final product to be as wanted.
Source: Interview Karen
Andres' student questions
Question 1:
What perspective do teenagers have about drinking and driving? (Perspective) Andres
Results of survey (11th grade students)
Total number of students: 18
15 students think drinking and driving is not ok.
14 think they are aware of the consequences of drinking and driving but given the way they answer the questions that doesn't seem to stop them from doing it.
4 students express they don't know the consequences of drinking and driving or answer something different. For example, that they ignore them most of the time...
16 students consider there's no peer pressure to drink in their group.
Source: Survey (11th grade students)
Results of Second Survey (9th grade students)
Group 1:
Total number of students: 14
13 students think drinking and driving is not ok.
8 students think they are aware of the consequences of drinking and driving.
6 students think they are not aware of the consequences, or they are only aware of problems with the police but not related to causing harm to others, or their answer is not clear.
10 students think they and their friends don't feel peer pressure.
4 students consider there is peer pressure to drink in their group.
Source: Survey (9th grade students - group 1)
Group 2:
Total number of students: 19
19 students think drinking and driving is not ok.
16 students think they are aware of the consequences of drinking and driving.
3 students think they are not aware of the consequences, or their answer is not clear.
12 students think they and their friends don't feel peer pressure.
6 students recognize they and their friends feel peer pressure.
Source: Survey (9th grade students - group 2)
Surveys summary:
I surveyed three High School groups. One 11th grade and two 9th grade groups. We can observe the following as a result: The majority of students surveyed recognize drinking and driving as a bad practice. Most students indicate that they are aware of the consequences of drinking and driving in general. But, a few of them indicate they are aware of the dangers of physical harm, as well as other social and legal consequences. It seems that many of them know the consequences at a very superficial level. Respect to peer pressure, the majority of students say they don't feel pressured to drink by their peers, just a few of them know how to drive but some of them indicate that if they drove they wouldn't do it under the effects of alcohol.
What can we do to make teenagers reflect about drinking and driving? (Andres)
We can initiate a campaign to make teenagers reflect about the importance of being sober when you drive and the dangers it represents to drink alcohol when you drive.
We can educate teenagers about the importance of safe driving. We can teach teenagers about the consequences of drinking and driving.
We can make surveys and reflection sheets to help teenagers reflect on their attitudes towards the problem
We can ask parents and teachers to help the community teenagers to become aware of safe driving.
We can take ideas from the T.A.D.D. (Teens against drunk and driving) program to promote safety and educate youths about the dangers of drinking and driving.
Source: Luzca (interview)
How is drinking and driving connected to our daily life? (Andres)
Drinking and driving is connected to our daily life because it is a huge social problem in our society. Many accidents happen because there is irresponsable people drunk driving. We are informed about accidents and events of drinking and driving though the newspapers and media every day. In Lima, until October 2011, there have been 1298 accidents caused by drunk drivers with 1264 casualties and 3011 injured people. On the other hand, judges are reluctant to implement effective imprisonment for the perpetrators of those crimes in Peru, even if that is the law in Peru. That affects the society in which we live because some people don't believe they will be prosecuted for the consequences of drinking and driving.
On top of that, news informs us that 290 drivers were caught driving drunk during the first two months of 2012 (similar to last year)
Sources:
__http://losandes.com.pe/Nacional/20120307/61389.html__ Title of article: Fiscalía propone habilitar centros de reclusión para conductores ebrios.
__http://elcomercio.pe/lima/1382711/noticia-policia-intervino-290-conductores-ebrios-dos-meses__
http://teensagainstdrunkdriving.org/sdp.htm
Why teenagers drink? (Adriana)
Reasons why teenagers drink:
•Peer-presssure
•Curiosity to consume alcohol
•Parents divorce (depression)
•Impress their friends
•Drinking is cool and it’s adult like
.Parent influence
•Their family is alcoholic
•They see everyone else doing it and then they do it (low self esteem)
•Puberty
As you see teenagers drink for many reasons. The most common reason you can see is because of peer-pressure. In most of the schools teenagers are tempted to drink because their friends start at an early age. The friend who starts drinking may have some problems so he starts drinking and then he tells everyone else that he had drink alcohol. Some teenagers drink because they want to fit in the group of friends. Usually teenagers who start drinking don't know the risk of drinking alcohol at an early age.
Sources:
http://pubs.niaaa.nih.gov/publications/AA67/AA67.htm
http://ezinearticles.com/?Why-Do-Teenagers-Drink-Alcohol?&id=2883731
Interview with Luzca
What is our responsibility as humans to decrease drinking and driving? (Juliana)
Our responsibility is to educate teenagers and tell them all the consequences about drinking and driving. The government is trying to decrease drinking and driving, but what they are doing is not enough. Some private companies are starting campaigns that are against drinking and driving, they are doing something but they still need to do more about it. For example: Backus is doing a campaign called 18+ that promotes drinking in adults and not teenagers the purpose of the campaign is to decrease teenage drinking. The campaigns just tell teenagers to not drink and drive but they don't tell them why they shouldn't drink and drive, and that is why the campaigns are not effective. You need to control them, educate them, tell them the consequences and what will happen. In school they educate students in 9 and 10 grade about drinking and driving. They are also trying to educate parents about it, but it is not mandatory to assist. Very few parents show up to this presentations. There can be many more things made that what they do, they are trying there best to fight drinking and driving in teenagers.
Sources: Interview with Juan Manuel
Interview with Luzca
How does drinking and driving affect a teenagers life? (Adriana)
Drinking and driving are the leading causes of death among people ages 15 to 20 years old that means that there are a lot of teenagers that die because of drinking and driving. About 1,900 people under 21 years old die every year from car crashes including underage drinking and driving. Drunked drivers aged 16 to 20 are twice as likely to be involved in a fatal car crash as drunked drivers who are 21 years or old. As you see many teenagers die because of drinking and driving each year. Another thing that can affect a teenagers life is if their parents drink and drive they can get injured or die and if their parents die they will not have education because nobody would pay the school, they have the possibility to stay in an orphanage or they will live with a familiar but they will not have the same education as if they lived with their parents. Here in Lima, Peru there are a lot of car accidents because of drinking and driving. Everyday at least 100 teenagers see the news and in the news there is always an accident related to drinking and driving and if teenagers see that everyday they will not feel safe in Lima, Peru and they will always live afraid of being alone in their neighborhood.
Sources:
http://www.dontserveteens.gov/dangers.html
Interview with Juan Manuel Calvi
Interview with Luzca